Goddard Chamber of Commerce

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  • Home
  • Chamber
    • About Us
    • Strategic Plan
    • Chamber Agendas/Minutes >
      • Chamber Agendas/Minutes 2019
    • Chamber Board >
      • Public Forum Policy/Request
    • Chamber Committees >
      • Committee Minutes
    • LEAD G >
      • LEAD G Leadership Lunch Series
  • News & Events
    • COVID-19
    • Business and Citizen of the Year
    • Favorite Teacher Contest
    • Calendar
    • Chamber Blog
    • Events >
      • Goddard Chamber Health Fair
      • Goddards Amazing Race
    • Meetings & Mixers
    • Newsletters
    • Press Releases
    • Ribbon Cuttings
    • Sponsorship
    • Join Mailing List
  • Community
    • Goddard Living
    • Directory
    • Things To Do
    • Business Development
    • City of Goddard
    • Goddard School District
  • Contact
  • ◊
  • Membership
    • Join Chamber
    • Benefits & Services
    • Member's Area
    • Member Support
  • Member Login

2020-2023 
GoddarD Chamber
Strategic Plan

Mission Statement:
To empower and equip businesses to build the best community in which to live, work, and succeed.

Vision Statement:
To provide innovative leadership in developing a thriving local business community.

Overview:

In August 2019, the GCC Board of Directors began the Strategic Planning process to develop a plan and measurable goals for the next three years beginning in January 2020. Elements of the planning process included:
  • GCC Member Round Tables - August Member Luncheon – 19 participants
  • GCC Member Survey – August – 15 respondents
  • GCC Board SWOT Analysis – 4 respondents
  • GCC Board Goal Setting – September Board Meeting - 10 participants
  • GCC Committee Strategy Planning – September Committee Meetings - 10 participants
  • GCC Board Approval of Goals and Strategies – October Board Meeting - 8 participants
 
General Operations: Cultivate strong leadership through board and staff development.
Goal 1: Perform yearly evaluations of business lines.
  • Strategy: Measurements of all business lines should be completed in August/September to test for impact and profitability.
  • Strategy: Review strategic goals yearly and refine accordingly.
Goal 2: Succession Planning.
  • Strategy: Make meaningful appointments to the Board of Directors.
  • Strategy: Strategically target and diversify the Board of Directors.
  • Strategy: Grow paid staff in identified areas of expertise. 
Goal 2: Advocacy:
  • Strategy: Identify business concerns and advocate on majority behalf where appropriate.
 
 
Membership/Marketing: Recruit, retain and engage members and advocates to build relationships.
Goal 1: Grow membership yearly by 25 new members and 90% retention of current members.
  • Strategy: Visit at least 6 members per month.
  • Strategy: Visit/contact at least 6 potential members per month.
Goal 2: Keep Chamber members positively engaged
  • Strategy: Provide a variety of networking opportunities
    • Action Step: Track attendance at all events.
    • Action Step: Evaluate member events annually for relevance.
  • Strategy: Increase attendance at events
    • Action Step: Partner with YPG.
    • Action Step: Attend business staff meetings to present opportunities.
  • Strategy: Develop Chamber advocates
  • Action Step: Create a pipeline of members within businesses – more than one point of contact
  • Action Step: Grow Committees.
Goal 3: Offer valuable marketing options
  • Strategy: Offer more digital opportunities.
  • Strategy: Increase sponsorship opportunities with appropriate planning.
  • Strategy: Offer group business marketing opportunities (direct mailings, KWCH ads, etc)
Goal 3: Encourage member to member relationship building
  • Strategy: Utilize website.
  • Strategy: Educate members on networking opportunities and benefits.
  • Strategy: Add member to member interaction opportunities at events (ice breakers, topics, publicly recognize referrals, business speed dating, etc.)
 
Events: Build relationships through community involvement
Goal 1: Be the premier resource for businesses to connect with the community.
  • Strategy: Coordinate at least four successful community events.
  • Strategy: Provide transparent proactive planning engaging the community.
  • Strategy: Host community focused events with Chamber businesses.
  • Strategy: Educate members on sponsorship opportunities.
    • Action Step: Develop sponsorship opportunities and have available to membership by November each year.
Goal 2: Demonstrate fiscal responsibility through events.
  • Strategy: Increase funding from events by 20% each year.
  • Strategy: Offer businesses opportunities to showcase services at events.
 
Communications: Intentional communications efforts internally with membership and externally with the Goddard Community
Goal 1: Develop overall communications plan
  • Strategy: Set “themes” for communication by January of each year
  • Strategy: Research market trends to determine what times (of day, days of the week, etc) we should be posting on each platform
  • Strategy: Review the plan monthly at Communications Committee Meetings to ensure deadlines are being met and revise as needed
Goal 2: Increase the Chamber’s presence on social media platforms
  • Strategy: Report social media numbers to the Board monthly via dashboards
  • Strategy: Double the number of Facebook followers to 2,232 and increase posts per month to 30
  • Strategy: Double the number of Instagram followers to 250 and increase posts per month to 20
  • Strategy: Increase the number of LinkedIn connections to 100 and posts per month to 20
Goal 3: Increase utilization of new communication methods
  • Strategy: Post at least 4 blogs per month (an average of 1 per week)
  • Strategy: Post at least 1 video blog per month via YouTube
  • Strategy: Increase member posts of events on online calendar each month to 10 posts
Goal 4: Develop relationships with news media outlets in the Wichita Metro
  • Strategy: Send out 10 press releases per year
  • Strategy: Invite at least 3 media outlets (e.g. newspaper, television, radio) to all Chamber events

​Young Professionals of Goddard:
Develop and retain young professionals in the Goddard area
Goal 1: Engage Young Professionals in Goddard area
  • Strategy: Work with USD 265 to get teachers/staff engaged
    • Action Step: Attend staff meetings to invite teachers/staff to monthly events
  • Strategy: Attend member and potential member meetings with Chamber Executive Director
  • Strategy: Host two service events each year (Spring – Neighbors United and Fall)
  • Strategy: Develop three teams focused on Social, Service and Leadership Development
Goal 2. Develop community leaders.
  • Strategy: Host two leadership events annually (Spring and Fall)
  • Strategy: Develop Goddard Behind the Scenes Program
  • Strategy: Become pipeline for Goddard Community Boards
Goal 3: Develop Mentorship Program.
  • Strategy: Connect YPG members with Chamber professionals.
  • Strategy: Connect YPG members with USD 265 students.
  • Strategy: Co-host Chamber networking events monthly.
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Contact

P:  316-833-8385


Address

Goddard Chamber of Commerce​
222 N. Main, Suite 1
P.O. Box 244
Goddard, Kansas 67052
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